Fail, fail again, fail faster. Fail better. Fail cheaper. Fail forward. I discovered and fell in love with failing quotes a decade or so ago. They made me feel better about being human. At the moment, they just seem cliché. I embrace them, I discard them, regardless of my mood, I still hate failing. It keeps me up at night. I want to share something valuable about marketing but all I can think about is when the work we do isn’t good enough. And, at what point should I have known better to do better? “Should’ve better known better” to quote Pulp Fiction.
I just asked Gemini AI a question about making something I’m currently working on better. It didn’t tell me anything I didn’t already know. I feel a little relief. I’m working on a list in my head—artificial intelligence, continual learning, processes, progress tracking, and of course, managing expectations.
Little failures keep me on my toes as long as I don’t ignore them. They make me better. My brain might like the idea of justifying them (oh what my brain can do) but I must do better. If I’m not failing, I’m not doing the work. And, If I’m not doing the work, what am I doing?
